{
  "meta": {
    "name": "US Massage Directory Coverage",
    "license": "CC BY 4.0",
    "citation": "Rubmp, \"US Massage Directory Coverage\" (2026), https://www.rubmp.com/massage-directory-coverage",
    "sourceUrl": "https://www.rubmp.com/massage-directory-coverage",
    "generatedAt": "2026-09-04",
    "methodology": [
      "Businesses are published, non-deleted listings in US states and the District of Columbia.",
      "Reviewed means review_count > 0. Priced means a numeric search_price is stored. Photos means at least one row in business_images.",
      "Review totals sum the denormalized review_count on those listings.",
      "This describes directory coverage, not the size of the US massage industry."
    ]
  },
  "national": {
    "businesses": 94475,
    "reviewed": 79181,
    "priced": 24460,
    "withPhotos": 82043,
    "reviews": 861288,
    "therapists": 269782,
    "shopsWithTherapists": 71512,
    "bookableTherapists": 0
  },
  "places": [
    {
      "scope": "national",
      "slug": "united-states",
      "name": "United States",
      "businesses": 94475,
      "reviewed": 79181,
      "priced": 24460,
      "withPhotos": 82043,
      "reviews": 861288
    },
    {
      "scope": "state",
      "slug": "california",
      "name": "California",
      "businesses": 16037,
      "reviewed": 13708,
      "priced": 6608,
      "withPhotos": 13262,
      "reviews": 195449
    },
    {
      "scope": "state",
      "slug": "florida",
      "name": "Florida",
      "businesses": 8174,
      "reviewed": 6892,
      "priced": 1487,
      "withPhotos": 7497,
      "reviews": 70949
    },
    {
      "scope": "state",
      "slug": "texas",
      "name": "Texas",
      "businesses": 7655,
      "reviewed": 6573,
      "priced": 2249,
      "withPhotos": 6436,
      "reviews": 69740
    },
    {
      "scope": "state",
      "slug": "new-york",
      "name": "New York",
      "businesses": 4664,
      "reviewed": 3769,
      "priced": 2029,
      "withPhotos": 3225,
      "reviews": 47024
    },
    {
      "scope": "state",
      "slug": "michigan",
      "name": "Michigan",
      "businesses": 3405,
      "reviewed": 2870,
      "priced": 322,
      "withPhotos": 3308,
      "reviews": 24205
    },
    {
      "scope": "state",
      "slug": "pennsylvania",
      "name": "Pennsylvania",
      "businesses": 3007,
      "reviewed": 2532,
      "priced": 745,
      "withPhotos": 2623,
      "reviews": 26006
    },
    {
      "scope": "state",
      "slug": "north-carolina",
      "name": "North Carolina",
      "businesses": 2743,
      "reviewed": 2285,
      "priced": 275,
      "withPhotos": 2584,
      "reviews": 19593
    },
    {
      "scope": "state",
      "slug": "colorado",
      "name": "Colorado",
      "businesses": 2698,
      "reviewed": 2210,
      "priced": 512,
      "withPhotos": 2435,
      "reviews": 23231
    },
    {
      "scope": "state",
      "slug": "ohio",
      "name": "Ohio",
      "businesses": 2630,
      "reviewed": 2198,
      "priced": 353,
      "withPhotos": 2452,
      "reviews": 18298
    },
    {
      "scope": "state",
      "slug": "illinois",
      "name": "Illinois",
      "businesses": 2585,
      "reviewed": 2193,
      "priced": 853,
      "withPhotos": 2067,
      "reviews": 26359
    },
    {
      "scope": "state",
      "slug": "massachusetts",
      "name": "Massachusetts",
      "businesses": 2231,
      "reviewed": 1869,
      "priced": 645,
      "withPhotos": 1841,
      "reviews": 19029
    },
    {
      "scope": "state",
      "slug": "arizona",
      "name": "Arizona",
      "businesses": 2156,
      "reviewed": 1734,
      "priced": 557,
      "withPhotos": 1858,
      "reviews": 18234
    },
    {
      "scope": "state",
      "slug": "tennessee",
      "name": "Tennessee",
      "businesses": 2041,
      "reviewed": 1744,
      "priced": 200,
      "withPhotos": 1964,
      "reviews": 13893
    },
    {
      "scope": "state",
      "slug": "new-jersey",
      "name": "New Jersey",
      "businesses": 2039,
      "reviewed": 1672,
      "priced": 801,
      "withPhotos": 1513,
      "reviews": 19871
    },
    {
      "scope": "state",
      "slug": "washington",
      "name": "Washington",
      "businesses": 1935,
      "reviewed": 1629,
      "priced": 771,
      "withPhotos": 1518,
      "reviews": 20280
    },
    {
      "scope": "state",
      "slug": "wisconsin",
      "name": "Wisconsin",
      "businesses": 1682,
      "reviewed": 1389,
      "priced": 222,
      "withPhotos": 1597,
      "reviews": 11745
    },
    {
      "scope": "state",
      "slug": "connecticut",
      "name": "Connecticut",
      "businesses": 1655,
      "reviewed": 1370,
      "priced": 268,
      "withPhotos": 1565,
      "reviews": 13108
    },
    {
      "scope": "state",
      "slug": "virginia",
      "name": "Virginia",
      "businesses": 1608,
      "reviewed": 1369,
      "priced": 583,
      "withPhotos": 1350,
      "reviews": 17091
    },
    {
      "scope": "state",
      "slug": "louisiana",
      "name": "Louisiana",
      "businesses": 1476,
      "reviewed": 1233,
      "priced": 256,
      "withPhotos": 1392,
      "reviews": 13974
    },
    {
      "scope": "state",
      "slug": "missouri",
      "name": "Missouri",
      "businesses": 1459,
      "reviewed": 1247,
      "priced": 202,
      "withPhotos": 1389,
      "reviews": 11564
    },
    {
      "scope": "state",
      "slug": "georgia",
      "name": "Georgia",
      "businesses": 1457,
      "reviewed": 1218,
      "priced": 363,
      "withPhotos": 1198,
      "reviews": 12239
    },
    {
      "scope": "state",
      "slug": "south-carolina",
      "name": "South Carolina",
      "businesses": 1445,
      "reviewed": 1217,
      "priced": 219,
      "withPhotos": 1383,
      "reviews": 11189
    },
    {
      "scope": "state",
      "slug": "maryland",
      "name": "Maryland",
      "businesses": 1444,
      "reviewed": 1198,
      "priced": 276,
      "withPhotos": 1304,
      "reviews": 12028
    },
    {
      "scope": "state",
      "slug": "indiana",
      "name": "Indiana",
      "businesses": 1339,
      "reviewed": 1126,
      "priced": 294,
      "withPhotos": 1207,
      "reviews": 17818
    },
    {
      "scope": "state",
      "slug": "alabama",
      "name": "Alabama",
      "businesses": 1243,
      "reviewed": 1047,
      "priced": 181,
      "withPhotos": 1187,
      "reviews": 8299
    },
    {
      "scope": "state",
      "slug": "oregon",
      "name": "Oregon",
      "businesses": 1178,
      "reviewed": 984,
      "priced": 266,
      "withPhotos": 1025,
      "reviews": 8709
    },
    {
      "scope": "state",
      "slug": "kentucky",
      "name": "Kentucky",
      "businesses": 1175,
      "reviewed": 991,
      "priced": 147,
      "withPhotos": 1123,
      "reviews": 9878
    },
    {
      "scope": "state",
      "slug": "minnesota",
      "name": "Minnesota",
      "businesses": 1058,
      "reviewed": 873,
      "priced": 269,
      "withPhotos": 885,
      "reviews": 7731
    },
    {
      "scope": "state",
      "slug": "arkansas",
      "name": "Arkansas",
      "businesses": 975,
      "reviewed": 816,
      "priced": 120,
      "withPhotos": 950,
      "reviews": 6519
    },
    {
      "scope": "state",
      "slug": "new-mexico",
      "name": "New Mexico",
      "businesses": 896,
      "reviewed": 710,
      "priced": 252,
      "withPhotos": 778,
      "reviews": 7116
    },
    {
      "scope": "state",
      "slug": "iowa",
      "name": "Iowa",
      "businesses": 890,
      "reviewed": 750,
      "priced": 176,
      "withPhotos": 831,
      "reviews": 7972
    },
    {
      "scope": "state",
      "slug": "mississippi",
      "name": "Mississippi",
      "businesses": 882,
      "reviewed": 732,
      "priced": 47,
      "withPhotos": 864,
      "reviews": 5802
    },
    {
      "scope": "state",
      "slug": "idaho",
      "name": "Idaho",
      "businesses": 813,
      "reviewed": 655,
      "priced": 87,
      "withPhotos": 780,
      "reviews": 5216
    },
    {
      "scope": "state",
      "slug": "maine",
      "name": "Maine",
      "businesses": 653,
      "reviewed": 541,
      "priced": 41,
      "withPhotos": 639,
      "reviews": 3920
    },
    {
      "scope": "state",
      "slug": "utah",
      "name": "Utah",
      "businesses": 641,
      "reviewed": 544,
      "priced": 225,
      "withPhotos": 504,
      "reviews": 5562
    },
    {
      "scope": "state",
      "slug": "kansas",
      "name": "Kansas",
      "businesses": 615,
      "reviewed": 513,
      "priced": 152,
      "withPhotos": 560,
      "reviews": 6124
    },
    {
      "scope": "state",
      "slug": "nevada",
      "name": "Nevada",
      "businesses": 604,
      "reviewed": 519,
      "priced": 307,
      "withPhotos": 400,
      "reviews": 7916
    },
    {
      "scope": "state",
      "slug": "new-hampshire",
      "name": "New Hampshire",
      "businesses": 581,
      "reviewed": 472,
      "priced": 65,
      "withPhotos": 544,
      "reviews": 3915
    },
    {
      "scope": "state",
      "slug": "oklahoma",
      "name": "Oklahoma",
      "businesses": 540,
      "reviewed": 440,
      "priced": 277,
      "withPhotos": 315,
      "reviews": 4222
    },
    {
      "scope": "state",
      "slug": "west-virginia",
      "name": "West Virginia",
      "businesses": 508,
      "reviewed": 401,
      "priced": 33,
      "withPhotos": 494,
      "reviews": 3076
    },
    {
      "scope": "state",
      "slug": "nebraska",
      "name": "Nebraska",
      "businesses": 494,
      "reviewed": 406,
      "priced": 75,
      "withPhotos": 477,
      "reviews": 3802
    },
    {
      "scope": "state",
      "slug": "vermont",
      "name": "Vermont",
      "businesses": 486,
      "reviewed": 393,
      "priced": 36,
      "withPhotos": 476,
      "reviews": 2986
    },
    {
      "scope": "state",
      "slug": "montana",
      "name": "Montana",
      "businesses": 463,
      "reviewed": 397,
      "priced": 44,
      "withPhotos": 453,
      "reviews": 3811
    },
    {
      "scope": "state",
      "slug": "north-dakota",
      "name": "North Dakota",
      "businesses": 454,
      "reviewed": 355,
      "priced": 43,
      "withPhotos": 440,
      "reviews": 2783
    },
    {
      "scope": "state",
      "slug": "rhode-island",
      "name": "Rhode Island",
      "businesses": 392,
      "reviewed": 322,
      "priced": 52,
      "withPhotos": 360,
      "reviews": 2517
    },
    {
      "scope": "state",
      "slug": "wyoming",
      "name": "Wyoming",
      "businesses": 383,
      "reviewed": 309,
      "priced": 38,
      "withPhotos": 375,
      "reviews": 2325
    },
    {
      "scope": "state",
      "slug": "delaware",
      "name": "Delaware",
      "businesses": 297,
      "reviewed": 247,
      "priced": 99,
      "withPhotos": 233,
      "reviews": 2806
    },
    {
      "scope": "state",
      "slug": "south-dakota",
      "name": "South Dakota",
      "businesses": 297,
      "reviewed": 242,
      "priced": 26,
      "withPhotos": 291,
      "reviews": 1807
    },
    {
      "scope": "state",
      "slug": "hawaii",
      "name": "Hawaii",
      "businesses": 235,
      "reviewed": 158,
      "priced": 228,
      "withPhotos": 0,
      "reviews": 1996
    },
    {
      "scope": "state",
      "slug": "district-of-columbia",
      "name": "District of Columbia",
      "businesses": 108,
      "reviewed": 86,
      "priced": 39,
      "withPhotos": 91,
      "reviews": 960
    },
    {
      "scope": "state",
      "slug": "alaska",
      "name": "Alaska",
      "businesses": 49,
      "reviewed": 33,
      "priced": 45,
      "withPhotos": 0,
      "reviews": 601
    }
  ]
}