The Real Price of a Massage in America
24,452 published 60-minute prices, all 50 states and the District of Columbia, 239 metro areas. Here is what they say.
- 25th percentile
- $60
- Median
- $60
- 75th percentile
- $70
- Listings priced
- 24,452
Three lines you can quote
- A 60-minute massage has a median listed price of $60 nationally, but ranges from $35 in San Gabriel to $80 in Orlando — a 2.3x spread between US metro areas.
- 52% of US massage listings price a 60-minute session in the $60–69 band.
- Choosing a different style of massage changes the median price by about $5; choosing a different city changes it by $45.
The national median hides almost everything
The median 60-minute massage in the United States is listed at $60. That single figure is the least useful number in this report: across the 239 metro areas with enough published prices to compare, the median runs from $35 in San Gabriel to $80 in Orlando.
The market has a default price
52% of all priced listings sit in the $60–69 band, and the middle half of the market spans just $60 to $70. Pricing in this industry is not a smooth distribution so much as a convention that most operators adopt and a minority depart from.
Where you are matters more than what you book
Across the 6 massage styles with enough published prices to compare, medians run from $60 (Day Spa) to $65 (Korean Massage) — a gap of $5. The gap between the dearest and cheapest metro area is $45. Location moves the price several times more than the style of massage does.
State averages flatten a difference that is really local
State-level medians sit in a narrower band than metro ones: District of Columbia tops the table at $80 and West Virginia sits at $60. Averaging a whole state hides the neighbourhood-level differences that actually decide what a visitor pays.
What this is not
These are the prices businesses publish, not the prices customers end up paying. Tips, add-ons, packages and walk-in negotiation all sit outside them, and listings do not date their own rates — so this is a picture of what the market advertises today, not a time series of what it charged. Where a place has fewer than 30 published prices we leave it out entirely rather than quote a number we cannot stand behind.
Get the data
Every figure here comes from one table, free to reuse under CC BY 4.0 with attribution and a link back.
Cite this report
Rubmp, "US Massage Price Index" (2026), https://www.rubmp.com/massage-price-index
How these numbers are calculated
- Figures are the 60-minute list prices published by the listings themselves in this 18+ directory, including adult-oriented parlor shops. They are not transaction prices. Tips, adult extras and packages are not in the posted hour and usually raise what a visitor pays.
- We report medians and percentiles rather than averages: a handful of outliers would drag a mean, and the median describes what a visitor will actually meet.
- Prices below $20 or above $500 are treated as data errors and excluded (8 listings).
- A place needs at least 30 published prices before it gets its own page, and at least 20 before it enters a ranking.
- These are the prices as they stand in the directory today. Listings publish their own rates and do not date them, so no collection date is claimed for any individual price.