Where Massage Reviews Are Most Current in America
A transparent snapshot of how broadly and recently published reviews cover the US massage directory, generated 2026-09-04.
- Activity score
- 48.2
- 90-day coverage
- 13.4%
- Reviews / 100 businesses
- 24.3
- Median freshness
- 6 months
Three lines from this snapshot
- 26,126 published reviews arrived within the latest 90-day window across 94,475 public businesses.
- Recent reviews reached 12,653 businesses, or 13.4% of the national directory population.
- 1,105 regions had enough recent evidence to receive a score; thinner regions are left unscored rather than assigned a misleading zero.
The national components
| Component | Weight | Points | Observed value |
|---|---|---|---|
| Coverage | 40% | 41.4 | 12,653 of 94,475 businesses received a review in 90 days (13.4%). |
| Velocity | 30% | 33.4 | 24.3 capped reviews per 100 businesses in 90 days (26,126 observed before the cap). |
| Freshness | 30% | 72.1 | The median business with review history was last reviewed 6 months ago. |
Highest-activity state snapshots
| Rank | Area | Score | Coverage | Reviews 90d | Freshness |
|---|---|---|---|---|---|
| 1 | Florida | 73.0 | 17.3% | 4,754 | 5 months |
| 2 | Utah | 68.7 | 15.1% | 381 | 5 months |
| 3 | District of Columbia | 63.6 | 15.7% | 37 | 5 months |
| 4 | Texas | 63.1 | 15.6% | 3,473 | 5 months |
| 5 | South Carolina | 60.6 | 15.8% | 396 | 5 months |
| 6 | Kansas | 58.0 | 15.8% | 166 | 5 months |
| 7 | Missouri | 57.3 | 15.7% | 346 | 5 months |
| 8 | Tennessee | 56.7 | 15.4% | 487 | 5 months |
| 9 | Virginia | 55.5 | 15.5% | 393 | 5 months |
| 10 | Nebraska | 54.7 | 15.4% | 124 | 6 months |
What the score does—and does not—say
Coverage rewards breadth, so one heavily reviewed storefront cannot stand in for a whole area. Velocity rewards sustained recent input but caps each business at the national P95. Freshness asks how long it has been since the typical reviewed business last received a review. Together they describe the currency of information in this directory.
The index does not estimate demand, transactions, service quality, safety, business survival or every review posted elsewhere. It should be cited as Rubmp directory activity for this dated snapshot. A score of 80 means stronger recent directory activity relative to other eligible regions—not “80% good.”
Download and cite
Reuse under CC BY 4.0 with attribution and a link back.
Rubmp, "US Massage Review Activity Index" (2026-09-04), https://www.rubmp.com/massage-review-activity
How to read the index
The 0–100 score is relative to eligible US regions in this snapshot. Coverage contributes 40%, velocity 30% and freshness 30%; each component is scaled against the national P5–P95 range. It measures review activity in this directory, not business quality, safety, demand or the full offline market.
A score is published only with at least 30 public businesses and 50 reviews in 365 days. Ranking additionally requires at least 20 reviews in 90 days. For velocity, any one business contributes at most 8.0 recent reviews in this snapshot (the national P95 among businesses with recent reviews).
Review time uses visit date when known, then source publication date, then the date the review entered Rubmp. Future dates are clamped to the snapshot time. Read the full methodology and caveats.